The idea for my eco-fashion boutique, Naturre, came to me in 2024, just around the time of my transformative trip to Nepal in February. At the time, I was 33, fully immersed in my roles as a yoga teacher, holistic lifestyle guide, and retreat coordinator. While I’d always prioritized living ethically and mindfully, I hadn’t fully grasped the impact of the fashion industry on both our health and the planet.
Uncovering Toxic Fashion
As I deepened my commitment to mindfulness and holistic living, I stumbled across the concept of toxic fashion—a term that was new to me. I discovered that many widely used fabrics, like polyester, spandex, nylon, and acrylic, are made from melted plastics. These synthetic materials dominate activewear because they’re stretchy, shiny, and sweat-resistant.
But what most people don’t realize is just how harmful these fabrics can be. They release microplastics into our skin, disrupt our hormones, and pollute the environment. Learning this was a wake-up call. How could I, someone so dedicated to promoting wellness, wear clothing that undermined my values?
A Life-Changing Moment in Nepal
This realization was fresh in my mind as I left for Nepal to study meditation at a Buddhist monastery. Surrounded by the peaceful teachings of Buddhism and the breathtaking beauty of nature, I reflected deeply on how I could align my lifestyle even more closely with my values.
That’s when I made a promise to myself: I would only wear clothing made from natural fabrics or sustainable blends. While traveling through Asia, I came across a supplier who created adorable cotton leggings and bras. These pieces were exactly what I had been searching for—breathable, comfortable, and crafted with care for both people and the planet.
Turning Inspiration into Action
When I returned to the U.S., I quickly realized how rare it was to find cute, eco-friendly, and natural-fabric clothing in most stores. This gap in the market inspired me to start Naturre, a boutique dedicated to providing stylish and sustainable options for women who care about their health and the environment.
Naturre’s Purpose
At its core, Naturre is about creating clothing that’s cute, comfortable, and grounding. Our fabrics are carefully chosen to help women feel connected to nature while promoting health and harmony in their daily lives. By reducing exposure to toxins and minimizing environmental harm, Naturre perfectly complements a holistic, mindful lifestyle.
Expanding the Naturre Vision
Right now, Naturre specializes in cotton-based leggings and bras. But this is just the beginning. I’m actively exploring other natural materials like wool and cashmere to create yoga wear, loungewear, and activewear that blends style, wellness, and sustainability. My ultimate goal is to empower women to feel confident and aligned with nature in every piece they wear.
The Bigger Picture
Starting Naturre has been one of the most rewarding journeys of my life. It’s not just about creating beautiful clothing—it’s about building a movement that redefines wellness from the inside out. By choosing clothing free of synthetic fibers, we can improve our health and take a stand for a cleaner, more conscious planet.
Join the Movement
If you’re ready to embrace eco-friendly, natural-fabric fashion, I invite you to join me on this journey. Together, we can build a future where beauty, wellness, and sustainability are seamlessly woven into the fabric of our lives.
Thank you for being part of this mission. Let’s dress with purpose—for ourselves, and for the planet we all share.
Shop NATURRE’s black cotton leggings, thoughtfully designed for women’s wellness by Ashlee Sunshine of Sunshine Paradise Retreat. As a dedicated yoga teacher and holistic lifestyle guide, I created NATURRE — a conscious fashion boutique committed to offering clothing made from natural fabrics with minimal synthetic materials. Our mission is to elevate women’s well-being by promoting a more holistic, eco-friendly lifestyle through sustainable, toxin-free fashion.
Our leggings are crafted with 95% breathable cotton, offering a skin-friendly alternative to synthetic fabrics like polyester and spandex. Eco-friendly and designed for comfort, they’re the perfect choice for anyone seeking wellness-conscious fashion.
Shop NATURRE leggings today and take the first step toward a healthier, more conscious lifestyle.
10% of all proceeds support our nonprofit womens group, The Women’s Mindfulness Collective. More than just a support group, The Women’s Mindfulness Collective is a dedicated community of like-minded women united by a shared commitment to mindfulness, conscious living, and personal growth.
With love and mindfulness,
Ashlee Sunshine
Founder of Naturre and Sunshine Paradise Retreat
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